ROLE: designer

Simplifi had a business need to provide complex policy and rule based filtering for its wireless router, but they were unclear how to efficiently create a front-end for such a complex set of requirements.
After reviewing the product strategy and several rounds of brainstorming and ideation, it was clear the best solution lie in a set of modular components that could be combined to create the myriad of policies, filters, and rules.
This strategy allowed Simplifi to quickly execute the feature while delivering a clear, consistent application interface to its customers.

design strategy, concept, system, and user interface.