ROLE: Program & design lead

With DAT's rebrand in 2020, it was time to refresh the product line with a new visual and interactive language that would embrace and embody a new identity. Starting with the brand color and typeface reference, a digital color palette and type system were created.

Building off this foundation, a new visual design theme was created to represent the brand attributes throughout DAT’s products. This visual language was then broken down to primitives to create DAT’s design system of pallets, typography, icons and variant components.

Program management, concept, visual design, design system, documentation.